Brand Work
various roles: creative director // designer
Glade
Glade approached GSG's partner company, Ready366 to pitch a brand redesign. With growing competition in the household products market, Glade desired an innovative rebrand to boost sales without losing their current consumer base.
Two logo and package designs are highlighted here, both completely different stylistically. The first design is portraying a retro island feel, the second more relaxed and fluid. The final design chosen was an iteration of the first design listed below.
GaiamTV Subchannel Brand Exploratory
Creative Director: Julie Carver | Designers: Nicole Howe, Dobsy Hogg
GaiamTV offers a vast array of content, although at times some content can be polarizing to other channel targets. How do we solve this? We develop a sub-brand for each channel, creating personas, positioning, and voice for each, giving us the ability to market them separately.
I led a team of designers, bringing these brands to life. Below find an example of the sub-brands as well as another key visual execution. These two executions were the front-running designs.
Various Logo Executions
