Quiznos | Toastally Better Campaign
role: creative director // hours: 30 // outcome: pitch won!
The Problem
The Quiznos brand has been failing with multiple store closings within the past 2 years. In search of an agency to help resuscitate the brand, they came to 9thWonder with an RFP to pitch and become their agency of record.
The Result - Toastally Better
9thWonder won their hearts with the below campaign which is currently in development:
What has cold ever done? Made you sniffle? Reminded you to layer up? And hot is just unbearable. But toasty. Toasty is the sweet spot. All of the best things in life are toasty. And then there’s Quinzos. A medley of meats, cheeses and other stuff toasted to a mouth warming deliciousness. Cold doesn’t cut it. Hot does a lot of good. But make it toasty and things are the bestest.
This campaign is a bold, playful take on Quiznos and its take on sandwiches being perfect when they’re toasted. But it’s also about how everything in life is better when it's toasty.
Designer: Rachel Binagia | Copywriter: Chloe Cotoulas
