Gaia | Photoshoot
role: art director // hours: 4 // beautiful images: 26
The Problem
Gaia was need of a stronger well-composed photographic style for on-site and campaign visuals. We wanted to create realism by using real yoga students and teachers.
The Solution
Beautiful photographs shot by Nicole Howe, art directed by myself, featuring Elaine who’s not only a fabulous yoga teacher but was also a Gaia employee.
My Process
With a limited budget and no studio options, we decided to make lemons out of lemonade and turn the downstairs Gaiam studio into our photo shoot site. The windows adhered with heavy shade bearing plexiglass which we single-handedly removed to allow the best light. This shoot lasted an hour and helped to promote our beginner's yoga and meditation series.