By interviewing every department within Ping Identity with a special focus on sales, customer success and ping support we were able to leverage this data and build a new comprehensive navigation and sitemap. We also utilized results from user testing to gauge current user behavior pushing us to focus on not only a clear site and page structure but also concise storytelling.

From a technical standpoint our site was built with Adobe AEM, therefore, we worked with Slalom consulting to build a backend code base for templated components that would act as blocks to build each page. From a design standpoint, we first created wireframes then visual designs for each page and broke these down to a component-based library to give to slalom for development, marketing for content and web for production.