The unDesk | Brand
role: designer/copywriter // hours: 10 // healthy postures: 134,030
The Problem
With more information-based jobs than ever before we are chained to desks for longer periods of time every year. Our modern sedentary lifestyles, both at home and in the workplace, are costly for both employees and employers as well. The unDesk approached me to help craft a brand with a clear visual communication pushing the movement for employers to offer standing desks to their employees and help combat this growing health issue.
The Solution
I developed a stylized type-set aesthetic for the brand with a pop of green representing health and vitality. This style is implemented into various types of collateral whether it be delivering informative content and data or a fun catchy spin on the team's business cards to help grab attention at networking events and business meetings.